September 14–16, 2021 | Suburban Collection Showcase in Novi, Michigan


Get Answers to Frequently Asked Questions about COVID-19


Postponement FAQ | General FAQ | CARES Act FAQ

Postponement Questions

  1. Why was the 2020 Battery Show rescheduled?
    The health and safety of our event community is our highest priority. In light of the evolving impact of COVID-19, and in accordance with the guidance of the state of Michigan, Informa Markets Engineering made the difficult decision to reschedule The Battery Show to 2021, and shift to a digital format for 2020. More information on the digital event, Digital Express, can be found here.


  2. I was registered to attend the 2020 event. How will I be refunded?
    All attendee registrations will be cancelled, and refunds will be processed in the upcoming weeks for paid conference passes.


  3. I was part of the 2020 official room block. How do I get refunded?
    If you booked a hotel within our official room block, your reservation will automatically be cancelled and your deposits, if any, refunded. We’ll be in touch once we finalize the 2021 hotel block, so you have first access to updated hotel inventory for the new dates. If you booked a hotel outside our official block of rooms, we recommend contacting that hotel directly to manage your reservation.

2021 General Questions

  1. When and where does this event take place?
    This show will take place from September 14–16, 2021, at the Suburban Collection Showplace in Novi, Michigan.


  2. Will the show be safe to attend?
    The Battery Show and the Electric & Hybrid Vehicle Technology Expo will be organized in accordance with Informa’s AllSecure health and safety standard. As the world’s leading events’ organizer, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.

    When you join our event, you can expect to see that health and safety is a priority, and that a range of measures are in place to ensure everyone involved is able to enjoy a safe, hygienic, productive, and high-quality organized event experience. All Informa events will be run according to official government and local authority guidance in the first instance, as well as any venue or location-specific regulations. In addition, all Informa events will follow the ten Informa AllSecure priority commitments.


  3. How much does it cost to attend the expo?
    Expo admission is free.


  4. Can I bring my child to the expo? How about a well-trained pet?
    For safety, insurance and security reasons, no one under the age of 18 is permitted in the expo halls or conference meeting rooms at our show. There are no childcare services available onsite. Only utility animals for the physically challenged are permitted. Please contact us at 310-445-4200 if you require special assistance in order to attend our event.


  5. Where can I find a detailed list of exhibitors?
    The exhibitor list will be posted on the show website. We suggest you bookmark the website, because it will be regularly updated with new exhibiting companies that have joined our expo.


  6. How do I get on the mailing list for next year's expo?
    If you register for one of our shows, you will be added to the mailing list for that particular event and will receive information regarding next year's show as it becomes available. If you would like to be added to the mailing list for our other events, complete the online registration inquiry form for that event. Find the complete list of all events at To be removed from our mailing list, please email [email protected] and specify show(s) from which you would like to be removed.



What is the CARES Act?

The Coronavirus Aid, Relief, and Economic Security (CARES) Act is intended to address the economic fallout of the 2020 Coronavirus (COVID-19) pandemic in the United States. 

The bill has a provision titled the Paycheck Protection Program (PPP); the first round of economic relief included a $349 billion loan program that provided assistance to small businesses (500 and fewer employees) experiencing financial duress due to the shutdown measures in place to fight the spread of the COVID-19 pandemic. The first round of funding ran out on April 16, 2020.

On April 23, 2020, the House of Representatives approved a bill to replenish the program with a $484 billion package to further help small businesses, as well as expand funding for hospitals and COVID-19 testing, adding an additional $310 billion directly into the PPP.

For more details on the program, please read a summary from the U.S. Treasury issued April 7, 2020. 

How much of the second round of economic relief ($480 billion) is allocated to small businesses?

Of the $310 billion authorized for the PPP to support small businesses hurt by the Coronavirus outbreak, $60 billion will be set aside for Economic Injury Disaster Loans (EIDL), a parallel program operated by the Small Business Administration (SBA).

What is the difference between an EIDL and PPP loan?

PPP loans provide small business loans equal to 2.5 times their average monthly payroll, up to $10 million, that require repayment unless granted forgiveness. Whereas, EIDLs offer financial advances up to $10,000 that do not need to be repaid.

Is my company eligible for financial relief?

As deemed by the SBA, all businesses – including nonprofits, associations, veteran organizations, independent contractors, and self-employed individuals – with 500 or fewer employees on the payroll are eligible. Notably, all loan terms will be the same for everyone.

Are multi-unit franchisees eligible?

Yes, any business with less than 500 employees per physical location should qualify for a PPP or EIDL.

Normally SBA Rules would bar multi-unit franchisees from being considered a small business, however, the CARES Act amended this Rule to exempt “any business concern operating as a franchise that is assigned a franchise identifier code by the SBA.”

For businesses that manage franchises, each franchisee that is a separate legal entity is eligible.

How much money can my company receive?

The maximum loan will be equal to 2.5 times the average monthly payroll costs for the previous calendar year, up to $10 million. The loan is meant to cover eight weeks of payroll plus essential expenses, such as rent or mortgage interest and utilities. 

The loan can, and in most cases will, turn into a grant; the loan will be forgiven if you use the money to retain workers or hire positions that were cut due to COVID-19.
The program generally uses February 15, 2020 for calculating pre-pandemic payroll. The date for seasonal businesses differs; depending on your business’ situation, the loan size and payroll cutoff date will be calculated in different ways. Reference the Small Business & Entrepreneurship guide for more information.

How do I calculate how much financial aid my company will receive?

Forbes lays out the process in five clean steps: 

  • Aggregate payroll costs from the last 12 months for employees whose principal place of residence is the United States;
  • Subtract any compensation paid to an employee in excess of an annual salary of $100,000 and/or any amounts paid to an independent contractor or sole proprietor in excess of $100,000 per year;
  • Calculate average monthly payroll costs (divide the amount from Step 2 by 12);
  • Multiply the average monthly payroll costs from Step 3 by 2.5;
  • Add the outstanding amount of an Economic Injury Disaster Loan (EIDL) made between January 31, 2020 and April 3, 2020, deduct the amount of any “advance” under the EIDL COVID-19 loan because it does not have to be repaid.

How does loan forgiveness work?

Loan forgiveness is the cancellation of your loan—meaning, you are no longer required to repay the loan.

With regard to the PPP, you can receive either full or partial forgiveness based on whether you maintain or quickly rehire employees and maintain salary levels for eight weeks after the loan is distributed. It’s important to note that no more than 25 percent of the forgiven amount may be used for nonpayroll costs, such as rent or utilities.  

Full: If the funds are used for payroll costs, rent, utilities, at least 75 percent of the forgiven amount must have been used for payroll. Your loan payments will also be deferred for six months.

Partial: Forgiveness will be reduced if full-time headcount declines, or if salaries or hourly wages decrease.

How do I apply for a loan?

The application deadline is June 30, 2020

Is it possible for the second round of economic relief to run out?

Yes, and possibly soon. Funding is limited and is available at first come, first served basis.

Am I still eligible if I laid off my workers already? 
The pre-pandemic payroll cutoff date is February 15, 2020. As long as you bring back any workers laid off after that date, you’ll be considered eligible for a loan and full forgiveness.
The date for seasonal businesses differs. See above for more information.

What is the Employer Payroll Tax Deferral?

The deferral program allows employers and self-employed individuals to defer payment during the remainder of the 2020 calendar year.

The amount of the tax is generally 6.2 percent of an employee’s wages. Any deferred tax would be paid over the following two-year period, with 50 percent due by December 2020, the other 50 percent due by December 2021.

What unemployment benefits are available through the Act?

If you lose your job due to Coronavirus, you are eligible for an extra $600 weekly benefit for the weeks of unemployment between April 5, 2020 and July 31, 2020, in addition to the amount you’re entitled to receive under state law.

Eligibility includes, but is not limited to:

  • Have been diagnosed with COVID-19
  • Experience symptoms of COVID-19
  • Unable to get to work due to the quarantine
  • Are caring for a student or family member due to COVID-19

What manufacturing businesses are deemed essential? And will this list change?
Depending on the industry, most state and local regulators have deemed advanced manufacturing as essential infrastructure. Refer to CISA’s Advisory Memorandum for a complete guideline of essential critical infrastructure workers.

Resource Center

Congress’ CARES Act

 Federal Guidelines/Applications

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