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Pro tip: Focus on what you'll bring back to the team and the value beyond what you get. Keep it short, powerful, and company- or team-focused.
No other event in North America puts you in direct contact with as many innovative companies and industry leaders. The reasons to attend are many, but here are some important points to make to your boss:
One question that inevitably comes up is: How much will this cost? Make sure you’ve taken all costs into consideration and are prepared with a thoughtful answer.