September 12-14, 2017 NOVI, MICHIGAN
The Battery Show leads the way at North America’s biggest industry exhibition and conference

A fully sold-out expo hall and record-breaking attendances yet again (21% increase on 2015) – these are the headlines to come out of Novi, Detroit from September 13-15 this year. 

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Co-located with Electric & Hybrid Vehicle Technology Expo and Critical Power Expo, the three events dovetailed perfectly and more than ever garnered solid approval ratings from buyers, sellers, innovators and conference delegates. In all, there were 535 exhibitors, and the excitement generated by the stories they had to tell was evident from the very start. Over 3,500 visitors came through the doors on the first day alone and, with a total footfall of 6,928 over the three days, Novi’s Suburban Collection Showplace was truly buzzing. A representative from BorgWarner summed it up: “The show has been great. A lot of really good leads and a very, very busy booth. Excellent show.”

The enthusiasm with which everyone approached the event was matched by the results. “Once again, The Battery Show has exceeded our expectations. We have actually seen a tenfold boost in our website sales during the show,” said Jeff Norris, CEO, Paraclete Energy.

quoteRunning parallel to the exhibition, The Battery Show and Electric & Hybrid Vehicle Technology Conferences revealed just what is driving demand, what is shaping novel technologies, and new aspects at the cutting edge. Attendance was outstanding at all tracks of both conferences, as delegates packed the convention area to participate in this invaluable knowledge-sharing and networking experience. Dr Venkat Anandan, Research Scientist at Ford Motor Company commented, “It was excellent! It provided me with an invaluable opportunity to engage – professionals from industry, government and academia, all under one roof.”

This event has established itself as North America’s most dynamic forum for exploring all the pressing issues of the day; battery growth opportunities, international energy storage markets, product chemistries, new technologies, ESS, safety and testing, intellectual property risks, battery pack design, and repurposing and recycling were among the many interesting topics given an airing during the three-day event.

conference The pace and tone of this year’s conference had been set from the moment the plenary opened with the now familiar Leaders’ Debate. This featured top executives from LG Chem, Google, ARPA-E and Pacific Gas & Electric Company. Moderator Jim Greenberger, Executive Director at NAATBatt International, neatly summed up the importance of this conference, commenting, “The key to ensuring continued success is to encourage collaboration among the many extraordinary people who have been drawn into battery technology by its promise of making the world a better place and who form the backbone of the industry today.”

Prime locations for The Battery Show North America are extremely limited, if you are interested in booking a booth, please contact us at [email protected].

European Sister Show Launches in 2017

As we review the 2016 event, let’s not forget that a new era beckons. In response to the overwhelming interest across the water, it was recently announced that The Battery Show and Electric & Hybrid Vehicle Technology Expo will stage co-located events for this sector in Europe, taking place over April 4-6, 2017 in Sindelfingen, Stuttgart, Germany.

Many of the global leaders who were so successful at the Novi shows are showing a keen interest in participating at Stuttgart, making sure they showcase all their latest developments in an area at the very heart of Europe’s auto and energy industries.

Prime locations for The Battery Show Europe are filling up fast, if you are interested in booking a booth, please contact us at [email protected]


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