The automotive industry is being impacted by three technology-driven trends that are simultaneously arriving to significantly disrupt the automotive status quo: electrification, connectivity/on-demand and autonomy. Each trend is moving at a different pace but there’s a degree of overlap between them. The game is changing, and so are the players. Automation will make on-demand vehicles more affordable and accessible, thereby undermining traditional sole ownership models. If more riding shifts to on-demand, there could be a bigger market for electric vehicles specifically designed for on-demand use in urban areas. These are unsettling trends for the automotive establishment: some OEMs will be better than others at embracing and leading them, and others may fall foul of companies such as Google, Apple, Faraday Future and Uber entering the automotive space. Add to this the Silicon Valley start-up culture with innovative software-based solutions that can offer ‘mobility as a service’ including car-sharing, ride-sharing, fixed-route and dynamic transit services – the automotive sector as we know it has changed forever.
In the second keynote session of the conference, an automotive OEM, a Tier 1 supplier and a strategy consultant will discuss the role of electrification within OEM vehicle design strategies, also will also highlight the interplay with other tech trends including autonomous vehicles and on-demand. Issues to be addressed include:
- The impact of electrification on future vehicle design
- Trends in electrification and connectivity
- Specific market drivers and cost considerations behind the technology choices and roadmaps that the industry is adopting